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Higher Education Marketing

3.5 (11 Verified Google Reviews)

Agency Headquarters

6560 #204 Avenue de l'Esplanade, Montréal, QC, H2V 4L5

Higher Education Marketing is a premier digital strategy firm specializing in high-performance student recruitment and institutional growth. As a certified Google Partner, the agency occupies an elite tier of digital marketing service providers, granting clients exclusive access to advanced Google Ads features, beta testing opportunities, and direct support from Google’s internal strategic teams. This partnership ensures that every campaign—from search and display to YouTube and demand generation—is engineered using the latest platform innovations and best practices. The agency’s expertise lies in navigating the complex student journey through sophisticated, data-driven methodology. By leveraging their Google Partner status, Higher Education Marketing implements granular audience targeting, utilizing first-party data and intent-based signals to connect institutions with prospective students at critical decision-making moments. Their team of certified specialists excels in optimizing Quality Scores, reducing cost-per-acquisition (CPA), and maximizing Return on Ad Spend (ROAS) specifically within the competitive academic landscape. Beyond simple campaign execution, Higher Education Marketing provides deep-funnel analytics and attribution modeling. They utilize advanced Google Analytics 4 (GA4) integrations to track the transition from prospective inquiry to confirmed enrollment, providing university leadership with transparent, actionable insights. By combining deep industry knowledge with a rigorous commitment to Google’s evolving performance standards, Higher Education Marketing empowers colleges, universities, and vocational schools to achieve sustainable enrollment growth in an increasingly digital-first world.

Featured Client Reviews

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Bill Hoare
★ 5

"Higher Education Marketing provided excellent service in reviewing the complete spectrum of our current digital marketing provision. It was reassuring to see data confirming what is working well for us and areas where we can improve. Their understanding and flexible approach helped us to find a viable solution within our rigid organisational structure. Thank you!"

S
Sharon Churchill
★ 5

"We were very impressed with the free online assessment of our digital marketing channels offered by Higher Education Marketing. HEM was very thorough in their review, and took the time to walk us through and show us areas where we could improve. We have begun to implement their suggestions and are already seeing the results."

U
University of Liverpool English Language Centre
★ 4

"We have received valuable advice from Higher Education Marketing in Europe, and regularly receive updates on current market trends- despite not yet being a paying customer! I'd recommend them as a valuable partner in international education marketing."

Z
Zevvy zev
★ 1

"Overpriced, with poor quality service. Like many consultancies in Montreal, they present well until you're involved and see the work they produce."

N
Nermin Podzic
★ 5

""I'd recommend them as a valuable partner in international education marketing.""

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