Informatics Inc logo

Informatics Inc

5 (13 Verified Google Reviews)

Agency Headquarters

215, 2nd Avenue Southeast, Cedar Rapids, Linn County, Iowa, 52401, United States

Informatics Inc is a premier digital marketing agency distinguished by its elite status as a certified Google Partner. This accreditation serves as a testament to our profound technical proficiency, rigorous adherence to Google’s best practices, and a consistent track record of delivering high-performance results for a diverse global clientele. Our partnership with Google provides our team with exclusive access to advanced training, early beta features, and direct support, ensuring our clients remain at the vanguard of the ever-evolving search and advertising landscape. At the core of Informatics Inc’s methodology is a data-centric approach to growth. We specialize in the end-to-end management of complex Google Ads ecosystems, including Search, Display, Video, and Shopping campaigns. By leveraging sophisticated keyword modeling, predictive analytics, and meticulous A/B testing, we transform raw data into actionable insights that lower acquisition costs and maximize return on ad spend (ROAS). Our certified specialists do not merely manage budgets; they engineer scalable conversion engines tailored to the specific market dynamics of each client. Beyond campaign execution, Informatics Inc excels in the integration of Google Analytics 4 (GA4) and Tag Manager to provide comprehensive transparency throughout the customer journey. We focus on deep-funnel optimization, ensuring that every touchpoint—from the initial search query to the final conversion—is tracked and refined for peak performance. This commitment to technical excellence allows us to navigate the complexities of algorithmic shifts and privacy-first marketing with agility and precision. Choosing Informatics Inc means partnering with an agency that embodies the highest standards of digital excellence. We combine the "informatics" of data science with the creative strategy of modern marketing to build sustainable competitive advantages. As a Google Partner, we are dedicated to maintaining the expertise required to turn search intent into measurable business growth, providing our clients with the stability and innovation necessary to dominate their respective industries.

Featured Client Reviews

J
Jeanette Werling
★ 5

"Paramount Health Options has been a client of Informatics for nearly 15 years. They have consistently brought us innovative solutions to make our website user friendly, while making sure it is secure. I appreciate the longevity of their talented team who consistently offer us ideas and advice. The team is respectful of annual budget constraints. Everyone I work with at Informatics is professional. I would recommend them to any business or not for profit which needs a website or marketing advice."

B
Ben Stevens
★ 5

"We used Informatics for our new website and they were great to work with all along the way. Very knowledgeable, communicative, courteous, and prompt. Dan Rieck was our project lead and kept us informed of everything that was going on all along the way, and when there were issues, he always had a solution. I would highly recommend Informatics to anyone looking to build a new website! A+++"

C
Chad Charkowski
★ 5

"Informatics has been awesome to work with! From concept to creation and implementation of our new website including our private member portal they have been there guiding us and answering hundreds of questions for us along the way! A+ for Dan, Adam, and the entire team that helped us co-create our website and continue to help us maintain it!"

D
Deb Rolfes
★ 5

"Informatics is my top choice for a digital marketing agency! I’ve worked with John and the team with three different organizations since 2006. Each time they’ve been an expert partner ensuring that we accomplish our goals on time and on budget. I consider them a critical member of any marketing team."

C
Curtis Hames
★ 5

"Wonderful service that we are lucky to have here in Eastern Iowa. Have enjoyed our time together and always been impressed."

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