Kelkoo Group
Agency Headquarters
5th Floor, 60 Buckingham Palace Road, LONDON, SW1W 0AH
Kelkoo Group is a global leader in e-commerce marketing and performance-based advertising, positioning itself as a vital strategic partner for retailers and brands looking to scale their digital footprint. With over 20 years of experience in the comparison shopping industry, the group operates a sophisticated ecosystem that connects high-intent shoppers with thousands of merchants across 26 countries. As a distinguished Google Premium Comparison Shopping Service (CSS) Partner, Kelkoo Group offers a significant competitive advantage to retailers operating within the Google Ads ecosystem. This elite status allows the agency to manage Google Shopping Ads with unparalleled efficiency, providing clients with a direct cost-saving benefit of up to 20% on Cost-Per-Click (CPC) bids within the European Economic Area (EEA) and the UK. This margin advantage enables brands to either reduce their overall marketing spend or reinvest the savings to capture greater market share and increase visibility on the Search Engine Results Page (SERP). The agency’s expertise as a Google Partner extends beyond cost efficiency into high-level campaign optimization and technical management. Kelkoo Group leverages a proprietary technological stack to manage complex data feeds, ensuring that product listings are optimized for maximum relevance and conversion. Their team of certified specialists provides data-driven insights into bidding strategies, audience segmentation, and seasonal trend forecasting, ensuring that advertising spend is allocated toward the most profitable segments. Kelkoo Group’s multi-channel approach integrates seamlessly with Google’s advertising products, offering a holistic solution that includes Search, Display, and Video. By utilizing their extensive network of premium publishers and internal comparison shopping sites, they deliver high-quality, intent-driven traffic that consistently outperforms industry benchmarks for Return on Ad Spend (ROAS). For international brands, Kelkoo Group serves as a gateway to global expansion. Their deep understanding of local market dynamics, combined with their status as a global Google CSS Partner, allows for the rapid deployment of localized campaigns that respect regional nuances while maintaining global brand consistency. Through a combination of cutting-edge AI-driven bidding tools, rigorous data analysis, and a transparent performance-based model, Kelkoo Group empowers merchants to navigate the complexities of digital retail and achieve sustainable growth in a highly competitive landscape.
Featured Client Reviews
"A company of bandits and thieves it seems. We agreed to go onto the Kelkoo comparison site for a month to try it out. We agreed a capped spend of £500 as this was the minimum they would agree to for a "managed" account. After a week we realised we were getting a lot of enquiries about out of stock items and that these leads were coming from Kelkoo sites. Kelkoo assured us we wouldn't be charged for these clicks and that they would make a change on their side. We asked at the time for a list of clicks and got a response of "Yes it's been forwarded on to the correct team and we'll revert"...(We obviously heard nothing) After a month we receive a bill for £500 and we email to ask that our account is suspended whilst we review the activity. Obviously they ignore our email and leave us listed until we email again, copy in the CEO of Kelkoo and then finally we start getting responses to emails. After weeks of asking we finally get the list of clicks and guess what? We looked through 210 clicks from one particular day and found 78 on out of stock products. We spend £500+VAT and Google Analytics says we generated £600 of sales. But here's the rub; looking through the data, there are 31 clicks from a single IP address! And in fact, there are more than 20 instances of more than 5 clicks from a single IP address - often within a minute of one another. Maybe some people are browsing which is fine, but in other cases people are clicking on a single product over and over again, every thirty seconds, and Kelkoo considers these clicks to count as separate "leads"....all chargeable. And when we point all this out to them, the email response from our "account manager" includes this line: "As it stands I will not rule entirely rule out a marginal act of goodwill. But not on something where responsibility lies with yourself."...what does this even mean? If I were you; I'd avoid this comparison site like the plague. There are many others out there, and our business works with a huge number. We have never seen anything like this and will never touch these guys with a barge pole."
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