Made of Analytics
Agency Headquarters
19 Augustine Court, St Augustine Street, Dublin, Co. Dublin, D08PT6E
Made of Analytics is a premier, data-centric digital marketing agency dedicated to transforming complex datasets into scalable business growth. Founded on the principle that modern marketing must be as precise as it is creative, the agency specializes in high-performance lead generation, sophisticated e-commerce scaling, and comprehensive digital strategy. As a certified Google Partner, Made of Analytics occupies an elite tier of digital service providers. This designation serves as a rigorous validation of the agency’s technical proficiency, consistent delivery of client revenue growth, and mastery of the evolving Google Ads ecosystem. Our partnership status grants our clients a competitive edge through early access to exclusive product betas, direct lines to Google’s strategic support teams, and a guaranteed adherence to the industry’s most advanced best practices. Our expertise spans the full spectrum of the Google marketing stack, including: * **Search Engine Marketing (SEM):** Engineering high-intent Search campaigns that prioritize Quality Score and conversion efficiency to maximize Return on Ad Spend (ROAS). * **Performance Max & Shopping:** Leveraging machine learning and advanced feed optimization to dominate the retail landscape and capture customers across all Google touchpoints. * **Display & YouTube Advertising:** Utilizing granular audience targeting and intent-based signals to build brand equity and drive full-funnel engagement. * **Advanced Measurement & GA4:** Implementing robust tracking frameworks via Google Tag Manager and Google Analytics 4 to ensure every marketing dollar is accounted for with absolute transparency. At Made of Analytics, we move beyond surface-level metrics like clicks and impressions. We dive deep into attribution modeling and predictive analytics to understand the "why" behind the data. Our team of certified strategists works tirelessly to bridge the gap between technical execution and business objectives, ensuring that every campaign is optimized for long-term profitability. By combining the scientific rigor of data analysis with our privileged status as a Google Partner, Made of Analytics provides the clarity and performance necessary for brands to lead in a crowded digital marketplace. We don't just manage campaigns; we engineer growth engines.
Featured Client Reviews
"We've had a fantastic experience working with Made of Analytics! Over the past few months, they've been instrumental in improving our SEO strategy, and the results speak for themselves — better rankings, more traffic, and a clearer understanding of our online presence. Jaime and the team are knowledgeable, responsive, and truly invested in our success. Highly recommended for anyone looking to grow their digital visibility in a smart and sustainable way. — The Garden House, Malahide, Ireland"
"It is easy to recommend Jaime and Made of Analytics because he has done and is doing such a fantastic job with us. Jaime has been with Opinion Stage for years, consulting us on Google analytics, google tag manager, google ads, conversion rate optimization (CRO), and much more. We always trust him to do a professional job and care about the results. Besides being a top professional he is also a really nice guy and a pleasure to work with. Highly recommended!"
"Jaime did an excellent job with this project. He is very knowledgeable about Google Analytics tracking and this job ended up being a lot more work than we had anticipated but he stuck with it and got it done. I also appreciated that he kept me updated frequently. The communication was solid. It is rare to find a freelancer who has the skills and also communicates well. I plan to hire Jaime again in the future to help with any tracking work or for evaluation of my ads. Thank you so much."
"Made of Analytics has us provided with exceptional service, helping to give us with data, insight and recommendations for improving site performance, as well as building and maintaining a marketing strategy that is continuously optimized in an effort to provide the best results possible. Jaime is an expert in his field, and is one of the most professional and responsive consultants we have had the pleasure of working with."
"Our company hired Jaime to help us set up Google Analytics tracking for our new website. And it was a pleasure to work with him! -He helped us implement Google Analytics best practices from scratch. As a result we now have a tagged website with a bunch of metrics which matter the most. We also got a documented tracking plan which our team can easily maintain and refer to. -Jaime not only did his work with excellence but also provided a bunch of educational content to the team. What is more important he trained the team to understand data and maintain the tracking process. -He was able to communicate effectively with the devs as well as with managers and marketers. This made the implementation process go very smoothly. I highly recommend Jaime if you need an easy to work with expert in conversion tracking and optimization."