Tobu Group
Agency Headquarters
Via della Pace 9, Interno 2, Siena, Siena, 53100
Tobu Group is a premier digital marketing agency distinguished by its status as a certified Google Partner, a designation that underscores its commitment to technical excellence, performance-driven results, and sustained client growth. Specializing in high-impact search engine marketing (SEM) and paid media strategy, Tobu Group leverages its direct relationship with Google to provide clients with an elite level of service, including early access to beta features, advanced product training, and exclusive industry insights that keep brands ahead of shifting market trends. The agency’s expertise spans the entire Google Ads ecosystem, from high-intent Search campaigns and visually immersive Display ads to complex Shopping optimizations for e-commerce and high-converting YouTube Video strategies. Tobu Group distinguishes itself through a rigorous, data-first methodology. Every campaign is engineered with precision, utilizing sophisticated conversion tracking, audience segmentation, and A/B testing to ensure that marketing spend is maximized for the highest possible Return on Ad Spend (ROAS). Beyond execution, Tobu Group acts as a strategic consultant, translating complex analytics into actionable business intelligence. By maintaining the rigorous standards required for Google Partnership—including consistent ad spend management and proven certification across multiple product areas—the agency provides its clients with the security of knowing their accounts are managed by verified experts. Whether scaling a global enterprise or accelerating a mid-market brand, Tobu Group combines technical mastery with creative strategy to drive measurable, transparent, and scalable success in the digital landscape.
Featured Client Reviews
"I would like to express my sincere thanks to Ilaria Presentini of Xenion – Tobu Group Srl for her extraordinary professionalism, availability, and expertise. Throughout the process of implementing and configuring the management system, Ilaria proved patient, clear, and always available, answering every question precisely and supporting me step by step. Her ability to simplify even the most technical aspects truly made the difference, especially during a delicate phase like the start-up phase. The Xenion management system has proven to be an intuitive, comprehensive, and functional tool, perfectly suited to the needs of hospitality businesses such as B&Bs, hotels, and vacation rentals. But what makes the experience even more positive is undoubtedly the human support behind it, represented in this case by Ilaria, who, with her professionalism, empathy, and customer focus, was able to offer impeccable service. I highly recommend both the Xenion management system and Ilaria's consulting to anyone looking for efficiency, ease of use, and truly top-notch support. Thanks again! To all the staff"
"With Tobu Group, we created our winery's corporate website and e-commerce site. Their qualified and helpful staff offered cutting-edge solutions and met our every need. An excellent result, confirmed by our customers!"
"Professional, fast, and always available. They created a website that was perfect for my needs, with attention to detail and easy to manage. Highly recommended!"
"I turned to Tobu Group for support in managing a hospitality business. The management software they offered us is exceptional. Intuitive, simple to use, and extremely convenient, it's easy to use for all ages. The attention, care, and professionalism of a young and knowledgeable team further distinguish this web agency in the Siena landscape. Ilaria and Luca in particular, but not only them, have been and continue to be invaluable guides. Highly recommended!"
"We switched to this management system, which also includes a booking engine, channel manager, and CRM, at the beginning of 2022 and are very satisfied with the product and the support. The graphics are very clear and intuitive, the connection with the police station to send the forms is simple and fast, as is the invoicing and the creation of files for ISTAT (Italian National Institute of Statistics). They are quick and courteous in providing assistance over the phone or remotely for any need. The quality/price ratio for the entire package is very good. I highly recommend it to all accommodation facilities!"