What Works Global Pty Ltd
Agency Headquarters
28/14 Marr Street,, Pearce, Australian Capital Territory, 2607
What Works Global Pty Ltd is a premier, performance-driven digital marketing agency dedicated to scaling brands through high-impact, data-led strategies. As a certified Google Partner, the agency holds a distinguished position in the digital landscape, providing clients with a significant competitive advantage through advanced technical proficiency and priority access to Google’s latest advertising innovations and beta features. Our expertise spans the full ecosystem of Google Ads solutions, including high-intent Search campaigns, visually immersive Display and Video (YouTube) advertising, and precision-targeted Google Shopping management for e-commerce growth. By leveraging our Google Partner status, we ensure that every campaign is built upon a foundation of industry best practices, rigorous optimization, and a deep understanding of evolving search algorithms. At What Works Global Pty Ltd, the focus remains steadfastly on measurable outcomes rather than vanity metrics. Our approach integrates comprehensive data analysis via Google Analytics 4 (GA4) with bespoke strategic planning to ensure that every marketing dollar is deployed with maximum efficiency. We specialize in identifying and scaling the specific channels that drive sustainable ROI, utilizing sophisticated remarketing techniques and conversion rate optimization to turn traffic into loyal customers. Whether navigating complex lead generation funnels or scaling global retail operations, What Works Global Pty Ltd delivers the certified expertise and strategic insight required to transform digital presence into measurable market leadership. Our commitment to transparency, performance, and continuous improvement ensures that our clients stay ahead of the curve in an increasingly competitive digital marketplace.
Featured Client Reviews
"We recently needed our website redesigned, and WhatWorks delivered for us. From the beginning, they were a pleasure to work with: polite, patient, and responsive. They took the time to understand what we were looking for and suggested some thoughtful improvements we hadn’t considered. We did have some back and forth on content and structure, which is to be expected for this type of work. We are very happy with the result. We would recommend WhatWorks to those looking for high-quality, friendly, and reliable web design services. Thanks to the team for all your work - we appreciate it."
"I genuinely trust the What Works team with my clients. They are great to deal with, highly capable, and consistently deliver high quality work. They bring strong thinking, clear communication, and follow through, which is exactly what you want when you are putting your reputation on the line. Always a pleasure working with What Works."
"All I can say about What Works is that they truly understand what works. I approached Shooby, their Managing Director, needing urgent front-end development support for Psyquility, an evidence-based software platform designed to support the neurodivergent community in high stress environments. Despite a tight timeframe over the holiday period, their team not only took on the challenge but delivered ahead of schedule, two weeks early to be precise. Because of What Works, we were able to launch our pilot and onboard our first paying customers, an achievement that would not have been possible without them. Beyond their technical expertise, What Works went above and beyond with exceptional communication, care, and dedication to our success. Their involvement felt less like an external agency and more like a true partner invested in our growth. If you’re looking for support in software development, marketing, business growth, or branding, I cannot recommend What Works enough."
"Like many businesses, I was searching for a marketing agency to help with our digital marketing needs – and that’s how I found What Works. We initially partnered with them for our recruitment advertising for New Zealand, and their expertise quickly earned them the contract for the Australian market as well. What sets the What Works team apart is their friendly and approachable nature. They simplify complex data, making it easy to understand and act on. Their cooperative approach makes you feel comfortable exploring new strategies, even those you might not have considered before. One of the biggest challenges with agencies is post-contract support, but What Works excels in this area. They don’t just provide a service, they become an extension of your team. Communication is seamless, priorities are addressed promptly, and work is always delivered within the agreed timeline. Most importantly, they focus on real results, helping you achieve a strong ROI. I highly recommend working with this talented, data-driven, and genuinely invested team. The name says it all – What works truly knows what works best for you!! - Digital Marketing Specialist at Ron Finemore Transport"
"What Works were amazing to work with for the University of Canberra's local research impact showcase: Life of a CBRn, which launched in late-2024. Shooby, Eamon and the team were incredible translating our physical installation exploring how UC research impacts the lives of Canberrans into a digital experience. The team's attention to detail was impressive and reassuring, and their accommodation of our requirements and turnarounds for the assets they needed was greatly appreciated. They gave us options to fit our ambitions and budget, and delivered without a hitch. Thank you, What Works!"