パーソルビジネスプロセスデザイン株式会社
Agency Headquarters
東京都江東区豊洲 3-2-20 豊洲フロント7階, 東京都, 135-0061
パーソルビジネスプロセスデザイン株式会社は、高度な専門知識と豊富な運用実績を持つGoogle Partner認定代理店として、企業のビジネス成長を加速させる戦略的デジタルマーケティングを提供しています。単なる広告運用の代行にとどまらず、パーソルグループが培ってきた「ビジネスプロセスデザイン」の知見を活かし、クライアントの事業目標に直結する最適なマーケティングプロセスを構築します。 Google認定パートナーとして、Google 検索広告、ディスプレイ広告、YouTube広告、ショッピング広告など、多岐にわたるソリューションにおいて最新のアルゴリズムと機能を最大限に活用しています。Googleの厳格な認証基準を満たした専門コンサルタントが、データに基づいた緻密なターゲット選定と入札戦略を設計し、広告投資収益率（ROAS）の最大化と顧客獲得単価（CPA）の最適化を同時に実現します。 同社の強みは、Google アナリティクス 4（GA4）をはじめとする計測環境の構築から、データの可視化、改善提案までを一気通貫でサポートする体制にあります。クッキーレス時代の到来を見据えた高度なトラッキング設計や、ファーストパーティデータを活用した精度の高いオーディエンス配信により、変化の激しい市場環境下でも持続的な成果を創出します。 さらに、クリエイティブ制作やランディングページ（LP）の改善、インサイドセールスとの連携支援など、デジタル広告の枠を超えた包括的なBPOソリューションを提供。Googleの最新テクノロジーと人間のインサイトを融合させ、企業のデジタル変革（DX）をマーケティングの側面から強力にバックアップするプロフェッショナル集団です。
Featured Client Reviews
"cocoa"
"In the project I was involved in, I got the impression that governance management and training for PM members was quite sloppy, with older temporary staff uploading client information to Copilot without hashing or masking it, and then processing the reconciliation. I also had doubts about the way certain management levels were run, with PMs taking unnecessary equipment from client companies for their own personal use and referring to the previous section manager as "that guy." Of course, there are also managers with excellent leadership skills."
"This is a shady company and I would never recommend it. First of all, transportation expenses are not paid properly, so working every day means you're in the red. They calculate your route based on a bus stop that's far away, and when you tell management about it, they ignore it. Secondly, the managers are replaced every six months, so they have less knowledge than the on-site staff and can't even handle complaints. They're always short-staffed, and because wages are low, there are no applications even when they post new positions, so there's always a shortage of staff on site. However, they don't do anything to address this, so many staff quit, and it's not the kind of thing you can just "work and laugh about it." Basically, it's a shady company, so I would never recommend it. Addendum (January 21, 2020): Transportation expenses for public transport increased last year, but the company ignored them. After numerous negotiations, the payment was finally settled in January. Why is it so slow? What happened to the people who quit in the meantime?"
"The COCOA incident is a particularly egregious example of Japan's middleman structure. As long as companies like this exist, there is no future for Japan's IT industry. Japan's employment system should be reconsidered, and everything should be in-house, like in the United States."
"It is not at all a good thing to have ignored the problems with an app that has such a large social impact and is also heavily contracted by the government, but I do feel sympathy for the company being pursued by ignorant and stupid people who are unaware of the structure of Japan's IT industry and simply criticize the company for cutting corners."